7 Up’s Melting Machine Engages Consumers in a Creative Way

There is a special bond between soft drink brands and vending machines. In fact, it is so special that brands go to great lengths to reinvent the way vending machines interact with consumers. After Coca-Cola’s karaoke vending machine, Coca-Cola Freestyle as well as Pepsi’s interactive vending machine, 7 Up has decided to spread some holiday joy in Argentina last January by creating a vending machine out of ice which, through melting down, gives away free 7 Up drinks to passer-byes.

This marketing push called “The Melting Machine” was created by BBDO Argentina and the agency has put together a short video explaining the entire project from start to finish.


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