7 Up’s Melting Machine Engages Consumers in a Creative Way

There is a special bond between soft drink brands and vending machines. In fact, it is so special that brands go to great lengths to reinvent the way vending machines interact with consumers. After Coca-Cola’s karaoke vending machine, Coca-Cola Freestyle as well as Pepsi’s interactive vending machine, 7 Up has decided to spread some holiday joy in Argentina last January by creating a vending machine out of ice which, through melting down, gives away free 7 Up drinks to passer-byes.

This marketing push called “The Melting Machine” was created by BBDO Argentina and the agency has put together a short video explaining the entire project from start to finish.

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: